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Marketing Profs Daily Fix Blog
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Time to Make the Donuts 3 September 2010, 10:40 am
I have a confession to make. I didn’t have my article ready to post in this space until early this Friday morning. And, as I was climbing out of bed to write, my wife rolled over and asked, “Time to make the donuts?” “Time to make the donuts” is the phrase Fred the Baker would repeat [...]... -
Why Marketers Should Care About Reaching Latina Bloggers 2 September 2010, 11:05 am
by guest blogger Elianne Ramos, principal and CEO of Speak Hispanic Communications and vice-chair of Communications and PR for Latinos in Social Media Even with the well-documented explosion of the Hispanic market, Internet sources like Technorati, which by 2008 was indexing 112.8 million blogs, have never touched upon the topic of Latinas and blogging. With [...]... -
Duane Reade Channels New York 1 September 2010, 11:59 am
Duane Reade is a uniquely New York retailer. With almost 250 stores across New York city and state, this drugstore chain has evolved as consumers have. No longer just a pharmacy, Duane Reade has methodically repositioned itself as a store with a pharmacy. By adjusting its product assortments to meet the lifestyle needs of New [...]... -
Keep Track of Conversations With Customers 1 September 2010, 11:21 am
Customers today are more knowledgeable and can reach more ears faster with their message about a company’s products and services. To monitor and engage in those conversations, businesses must listen and engage with their community of customers and prospects. Adding social CRM to the existing tools and systems already in place, a business can level the [...]... -
Behavioral Targeting: I Know You Want to Read This. 31 August 2010, 10:26 am
by guest blogger Mike Crosson, vice president of Sales, SocialTwist Behavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater recall, brand lift and ROI. However, when it doesn’t work, it really doesn’t work, and can [...]... -
4 Social Media Lessons From Cisco Systems and #TechChat 30 August 2010, 12:33 pm
Marketing at the enterprise level has a unique set of challenges—lack of agility, decentralized teams, and long approval processes—to name a few. Lucky for us, we had the opportunity to chat with SocialTech presenter, LaSandra Brill of Cisco Systems, about ways they have overcome these challenges in their social media program, and consequently, have driven [...]... -
The Long-Term Value of Community Relations 30 August 2010, 10:52 am
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of “hard” return on investment calculations. Yet with a fair percentage of marketing budgets pegged to quarterly objectives, a myopic focus on “short-term value creation” often excludes activities—such as global community relations—that set companies up for [...]... -
A Lesson in Building a Better Promotional Offer 27 August 2010, 10:26 am
There is a difficult balance we marketers and business owners face when creating special offers for our customers. It requires discipline and problem-solving to build programs to drive sales and awareness in the short run, without doing damage to the brand in the long run. This week, I received a promotional email from a local day [...]... -
4 Ways Content Helps Build Relationships 26 August 2010, 11:20 am
Great B2B content not only converts, it also builds relationships. Check out these 4 effective ways to leverage content to build relationships.... -
Match Made in Heaven: Seventh Generation & Wal-Mart? 25 August 2010, 11:13 am
Now, you knew it would happen. When a company with sustainable products and vision—from its inception—decides to sell to Wal-Mart, there’s bound to be a lot of discussion and controversy in the blogosphere. That’s why Seventh Generation’s recent announcement that the company will start doing business with Wal-Mart raised eyebrows, questions and plenty of comment, pro [...]...
MarketingVOX
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Do Not Track Campaign Develops Controversial Spot for Times Square 3 September 2010, 5:13 pm
Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/T324zX9u6ok" height="1" width="1"/>... -
New Display Tech Fueling Online Ad Growth 3 September 2010, 5:13 pm
Online advertising will grow at a faster pace in 2011 than overall advertising, according to estimates from Borrell Associates: namely online ad spending will grow almost 14%, from $45.6 billion in...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/eUz2CxmxMio" height="1" width="1"/>... -
Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns 3 September 2010, 5:12 pm
Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector - minus, of course, the...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/KEmSY4rTG_8" height="1" width="1"/>... -
Marketing Data Roundup: Online ad spend posts growth this year; more expected next 3 September 2010, 11:45 am
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com. Online Ad Growth to...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/1t_BPk699Ds" height="1" width="1"/>... -
Top Industry News for 9-03-10: YouTube ads translate into revenue 3 September 2010, 11:40 am
Social Media: YouTube ads turn videos into revenue. Facebook tests 'stalk this friend' button. Facebook’s recent negotiations with Twitter and Apple have yet to produce...<img src="http://feeds.feedburner.com/~r/marketingvox/rss/~4/QoFX4cg0et0" height="1" width="1"/>...
Electronic Retailer Magazine
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Percussion Software Continues Investment in Customer Engagement with Launch of New Customer Support Portal 3 September 2010, 11:59 am
Investment in people, processes, and technology improve communication and transparency and maximize the value of customers’ web content management investment Woburn, MA (Vocus) September 3, 2010 Percussion Software, provider of Web Content Management (WCM) software that gives organizations unparalleled control over how web content is used, has announced the launch of a new customer support [...]... -
ERA’s Current Advocacy Efforts 3 September 2010, 11:59 am
ERA works to protect your business. Arlington, VA (PRWEB) September 3, 2010 The Electronic Retailing Association has been working hard this year to advocate on behalf of direct response marketers. “By far, this year has been the busiest yet in ERA’s continuing efforts to protect the business interests of its members,” says Bill McClellan, [...]... -
Network Solutions® and omNovia™ Team Up to Provide Webinar Services for Small Businesses 3 September 2010, 11:59 am
omNovia Technologies™, a leading global provider of online meetings, high quality webinars, engaging online trainings and live event webcasting solutions, today announced a partnership with Network Solutions®, the leading provider of online solutions for small businesses. Herndon, VA and Houston, TX (PRWEB) September 3, 2010 omNovia Technologies™, a leading global provider of online meetings, high [...]... -
Ad Factory Launches Creative Services Marketplace in Support of Digital Agencies 2 September 2010, 12:10 pm
Ad Factory (www.adfactory.com) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further support digital agencies. Philadelphia, PA (PRWEB) September 2, 2010 Ad Factory (www.adfactory.com) launched version 2.0 of their creative services marketplace on Tuesday in an effort to further support digital agencies. The new marketplace provides agencies with on-demand [...]... -
Online Auctions Website Invites eBay Sellers to Share Their Stories 2 September 2010, 12:10 pm
The eBay alternative, Main Street Fair, is inviting eBay sellers to share their stories. These tales will be posted to the site’s blog. Main Street Fair will use this knowledge to gather suggestions to better its site and avoid mistakes made by eBay. Rancho Santa Margarita, CA (Vocus) September 2, 2010 To deliver the ultimate [...]... -
PubCon Las Vegas 2010 to Feature Keynote by New York Times Columnist David Pogue 2 September 2010, 12:10 pm
PubCon, the premier search and social media conference and expo, has announced that noted author and New York Times technology columnist David Pogue will present a keynote address during PubCon Las Vegas 2010 at the the Las Vegas Convention Center on November 8 – 11, 2010. Pogue, who has written The Times’s popular State of [...]... -
FORA.tv Pioneers Online Subscription Model: Introducing FORA.tv Plus 2 September 2010, 12:10 pm
Leading destination for smart video programs unveils paid membership plan to deliver ‘the ultimate video viewing experience’ San Francisco, CA (PRWEB) September 2, 2010 FORA.tv, the Web’s top site for videos about the people, issues, and ideas changing the world, today announced the introduction of FORA.tv Plus membership. This new offering provides ad-free video watching, [...]... -
Flimp Media and ExactTarget Release 2010 Video Email Marketing Survey Results and Industry Trends Report 1 September 2010, 11:54 am
50 Percent of Marketers Already Using Video with Email; 24 Percent are Considering; Only 21 Percent Indicate Email Provider Offers a Video Marketing Solution; 73 Percent Believe Video Email Significantly Increases Email Click Thru and Conversion Rates Hopkinton, MA (PRWEB) September 1, 2010 A new Video Email Marketing Trends survey of over 200 interactive [...]... -
MediaMind Announces Global Tour Dates for Digital Experience Day 1 September 2010, 11:54 am
Annual Worldwide Event Series Spotlights Concepts for Intelligent Advertising New York, NY (PRWEB) September 1, 2010 MediaMind, the leading independent provider of digital solutions has announced dates for Digital Experience Day, an annual global event series that will focus on intelligent advertising for online advertisers. The first event will kick off in London on September [...]... -
KSL Media Hires Steven Kaufman as Executive Vice President, Integrated Media 1 September 2010, 11:54 am
KSL Media (www.kslmedia.com) announces the hiring of Steven Kaufman as Executive Vice President, Integrated Media. New York, NY (PRWEB) September 1, 2010 KSL Media (www.kslmedia.com]) one of the largest independent media management companies, announces the hiring of Steven Kaufman as Executive Vice President, Integrated Media. In this role he is responsible for the development [...]...
ClickZ News
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Google Introduces Branded Map Icons 2 September 2010, 5:56 pm
clickz The paid feature is in beta with companies like HSBC, and will be available for mobile devices soon. ... -
Boring Product, Great Ad: Tipp-Ex Channels Subservient Chicken 2 September 2010, 5:02 pm
clickz Stationary brand invites users to dictate the outcome of a YouTube video with new campaign. ... -
Rep. Bachmann Treats Minnesota Fairgoers to Mobile Attack Ads 2 September 2010, 4:54 pm
clickz Republican Michele Bachmann, running for reelection in Minnesota, aims mobile attack ads to voters at the State Fair. ... -
Virgin America's Geo-Social Loss Leader Gets Huge Response 2 September 2010, 12:56 pm
clickz Four-hour event marked the airline's fifth-best revenue day ever. Loopt says the response was the best yet on its geo-social platform. ... -
Google Holds on to AOL's Search Business 2 September 2010, 10:41 am
clickz Google will supply search results and search ads across AOL properties until at least 2015. ... -
Alterian Fills Social Media Gap With Intrepid Acquisition 2 September 2010, 10:03 am
clickz Intrepid is a 40-person firm with offices in Seattle and London. ... -
Florida's Rick Scott Shuns Mobile in Running Mate Announcement Push 2 September 2010, 12:05 am
clickz UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media. ... -
ComScore’s Nedstat Buy to Enhance Video and Mobile Capabilities 1 September 2010, 5:19 pm
clickz Purchase will provide data sources, video measurement technology, and extend comScore's European footprint. ... -
Apple Launches Ping, Social Network for Music 1 September 2010, 3:22 pm
clickz Ping will live within iTunes and allow users to "follow" artists and each other. ... -
Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks 1 September 2010, 2:27 pm
clickz Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter. ...
All About ROI
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Digital Signage : How Digital Signage Can Make Brands Memorable 1 September 2010, 3:08 pm
Digital signage can be an effective means of attracting and engaging consumers. Can be, that is. For digital signage to work, above all, it must leave a memorable impression....... -
International E-Commerce : Going Global 1 September 2010, 2:51 pm
While store-based international expansion has been the privilege of the biggest multichannel brands, online retailers can expand another way: through international e-commerce....... -
Cover Story : Flush With
Green 1 September 2010, 2:24 pm
It's been an eventful couple of years for cross-channel specialty coffee retailer Green Mountain Coffee Roasters (GMCR). From acquisitions (three in the last 18 months) to the launch of a B-to-B wholesale website, GMCR has been...... -
Selling on eBay : Can a Big Brand Make it on eBay? 1 September 2010, 12:59 pm
If you're a large retailer that has either yet to consider eBay or historically avoided it due to its challenges, think again. With eBay's shift toward fixed-price listings — helping it to bring more well-known brands to the site —......
Ecommerce Times
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Building a Cloud Businesses Will Actually Want to Use 4 September 2010, 8:00 am
We've assembled a panel to examine the business impact of cloud computing, to explore practical implementations of cloud models, and to move beyond the hype and into gaining business paybacks from successful cloud adoption. Coming to you from The Open Group Conference in Boston, the panel tackles such issues as what stands in the way of cloud use, safe and low-risk cloud computing, and working around inhibitors to cloud use.... -
HP's Wallet-Busting Win 3 September 2010, 12:58 pm
The insane tug-of-war between Dell and HP for enterprise storage company 3Par has finally drawn to a close. We have a winner, if you want to call it that -- the final sale price is more than double the figure Dell initially put forward when it announced its intentions to buy 3Par a couple weeks ago, so who knows how much of that is real value and how much is just financial one-upsmanship.... -
Making Change Happen Every Day: Q&A With GSA's David McClure 3 September 2010, 8:00 am
The U.S. government spends $80 billion annually on information technology. The U.S. General Services Administration is directly involved in nearly 25 percent of federal IT procurement activities through its Schedule 70 acquisition program, including nearly $9 billion directly for information technology investments. GSA has emerged as a leader in guiding federal investments for information technology.... -
Marketers, Let's Get Personal 3 September 2010, 8:00 am
On Aug. 13, IBM and Unica Corporation announced they had entered into a definitive agreement for IBM to acquire Unica, a leading provider of marketing software solutions that focuses on streamlining marketing program development, execution and management to achieve improved marketing effectiveness.... -
3Par Sale Frenzy Ends With HP the Presumed Winner 2 September 2010, 2:29 pm
HP has won the bidding war it waged with Dell for data-storage company 3Par, whose shares were trading at $9.65 when Dell first tried to acquire it in mid-August. Dell decided not to match HP's $2.4 billion ($33 per share) offer, which topped Dell's bid of $32 per share. Dell first tried to acquire 3Par with an $18 per share offer on August 16, which 3Par initially accepted.... -
In iTunes, All App Reviews Are Not Created Equal 2 September 2010, 8:00 am
I like walled gardens. They are safe and, for the most part, keep out the predators. However, when one sneaks over the wall, the results can be ugly, to say the least. With the iTunes App Store, one of the key supposed advantages for end-users is that it is a walled garden, and Apple is providing a safe, secure environment you can trust in.... -
Do E-Readers Spell the End of Print Media? 2 September 2010, 8:00 am
Recently, library chief Helen Josephine of Stanford University's Engineering Library said that the students' search through volumes of books to get to a formula that they want is basically at an end because "with books being digitized and available through full text search capabilities, they can find that formula quite easily."... -
Intel, Infineon and the Winds of Change 2 September 2010, 8:00 am
Intel has focused solely on the computer business for so long, we forget it can pursue other avenues of growth as well. Tomorrow, all our devices will be connected and talk to each other and share information. In that new world, Intel has been looking around for another business to acquire to help expand its reach, and it chose Infineon.... -
How to Build a Better Business Blog 2 September 2010, 8:00 am
About the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for customer conversations through the comments section. So every business is leaping eagerly into blogging. Right? Well, not exactly.... -
Sony's New Touchscreen Readers Unlikely to Shake Up Market 1 September 2010, 3:30 pm
Sony has updated its e-reader family of devices: the Reader Pocket, Reader Touch and Reader Daily. The new Readers offer touchscreen functionality based on infrared sensors that read taps made by a finger or a stylus. They are smaller and lighter, and have redesigned user interfaces....
Direct Magazine
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Listline e-Newsletter 9/9 9 September 2009, 9:12 am
More than 11.8 million individuals are named in this enhanced file. ... -
Florida AG Sues Systemax Over Rebate Allegations 8 September 2009, 6:30 pm
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Vertis Names Calta Chief Marketing Officer 8 September 2009, 6:24 pm
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Aster Data Appoints Shahani-Mulligan Marketing EVP 8 September 2009, 6:18 pm
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ExactTarget Enters Europe 8 September 2009, 1:46 pm
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Return Path Announces Tucows Feedback Loop 8 September 2009, 1:42 pm
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Stupid Creative Watch: Black-Card Pitch Misses Mark 8 September 2009, 1:32 pm
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Individual Mailbox-Tracking Tool Unveiled 8 September 2009, 1:20 pm
In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.... -
Direct Sales Stable In August for Neiman Marcus 8 September 2009, 12:32 am
Neiman Marcus Inc.’s August 2009 direct revenue increased 0.1% over last year’s level... -
Erin Taylor Joins Acxiom As VP of Corporate Marketing 8 September 2009, 12:24 am
Erin Taylor has joined data firm Acxiom as vice president of corporate marketing....
MediaPost
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Online Media Daily: Android Extends Mobile Web Upswing In August 6 September 2010, 12:36 am
Google's mobile operating system continued to gain ground against its rivals last month as a platform for accessing the mobile Web. Android now accounts for 25% of Web browsing on smartphones in North America, up two percentage points from the prior month, according to the latest data from Web measurement firm Quantcast.... -
OMMA Magazine: Website Excellence: Entertainment Music: Buzzmedia; Stereogum, stereogum.com 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Auotmotive: blacQube; Mercedes, "SL 65 AMG Black Series Microsite" 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Entertainment Movies: Eastwest Marketing Group; CBS Films, "The Back-Up Plan" 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Entertainment TV: Razorfish; TLC, TravelChannel.com 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Automotive: Digitas; Buick Regal, "Moment of Truth" 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Automotive: Euro RSCG: Volvo, Volvocars.com 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Entertainment Movies: The Visionaire Group; Lionsgate, "Daybreakers" 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Business to Business: Blenderbox; Pictela, Pictela.com 3 September 2010, 8:36 pm
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OMMA Magazine: Website Excellence: Entertainment TV: HBO; "The Pacific" 3 September 2010, 8:36 pm
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Website Magazine
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Advertisers Set to Spend $1.8 Billion on Location 4 September 2010, 10:41 am
The rapidly growing field of location-based services is causing most businesses to make room for location-based advertising in their immediate and long-term mobile marketing budgets. According to one research firm, it will be to the tune of $1.8 billion spent on location-based campaigns alone in 2015. Last week’s launch of Facebook Places... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Online Freelance Workforce Continues to Rise 4 September 2010, 8:12 am
The Labor Day weekend got off to a dubious start with Friday’s news that the nation’s unemployment rate crept higher in the month of August. But the number of online freelancers also continues to rise, and a new report from Elance indicates that the growth is due more to lifestyle choices than the jobless rate. The world’s... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
10 Terrific Testing Tips 3 September 2010, 4:45 pm
Are you basing copy and design changes on your gut feeling? STOP! There is a better way to optimize your website. :: By Lars Johansson :: By using a tool for A/B and multivariate testing, you can see what your visitors prefer and let the numbers speak. This allows you to find out what website tweaks make your visitors... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Comparison Site TheFind Spreads Love for Facebook Like 3 September 2010, 5:05 am
Comparison shopping engine TheFind has launched its new integration with Facebook that gives consumers more personalized search results and a deeper social shopping experience. Shoppers can now build out their profiles on TheFind by logging in through Facebook and seamlessly adding their favorite stores, brands, products and other... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Logo Design Made Easy for Business Owners 2 September 2010, 7:40 am
A company logo can make a big difference in today’s competitive online marketplace, making its design one of the most important jobs a business owner will ever entrust to someone. One website has decided that crowdsourcing will yield the best results, and has introduced an intriguing new concept to business logo design. LogoDesignGuru.com... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
Facebook Teams with Target to Sell Virtual Gift Cards 1 September 2010, 10:25 pm
Shoppers at Target this weekend will be seeing the first Facebook Credits gift cards, which the retailer will be selling for $15, $25 and $50 starting on Sunday. Facebook is launching the sale of its virtual currency at the 1,750 U.S. stores and on Target.com, and is reportedly taking a 30-percent share of each sale. Facebook has other retailers... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
WM Radio: Affordable Market Research, Apple's Big News 1 September 2010, 4:15 pm
Apple made some announcements today, some of which is addressed on this week's edition of Website Magazine Radio. Also, we talk with Lev Mazin, CEO of AskYourTargetMarket.com, a nice tool to conduct market research at an affordable price. Finally, we address our reader question of the week about how to get your organization noticed - for... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
The Head of the Back-to-School Class 1 September 2010, 10:20 am
The calendar is winding down on the multitude of back-to-school promotions, but the Labor Day weekend and following week historically generate some of the year’s best sales for merchants dealing in fashion, electronics and other school-related supplies. We did a little homework of our own and discovered that the following retailers are still... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
iPad Application Now Available from Website Magazine 31 August 2010, 9:30 pm
After hours upon hours in the development lab, Website Magazine is pleased to announce the availability of its iPad application "Website Magazine Digital". Search for "Website Magazine Digital" within the App Store or download the app directly from your iPad now. Website Magazine has also created an informational page on... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]... -
nCircle Updates Scanning Service for PCI DSS Deadline 31 August 2010, 8:35 pm
Web security and compliance auditing firm nCircle has updated its Certified PCI Scan Service for the September 1 deadline to be compliant with the latest PCI DSS requirements for vulnerability scanning. The new requirements improve the processes and procedures that approved scanning vendors must follow when conducting scans of merchant networks,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]...
Web Advantage
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The “Hired Gun”: Why Hiring an Online Marketing Agency to Audit Your Website Makes Sense 27 August 2010, 4:57 pm
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Upgrading to Google Analytics Asynchronous Tracking 17 August 2010, 3:27 pm
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7 Legal Issues to be Aware of for Social Media Marketing 11 August 2010, 12:01 pm
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Behavioral Targeting: “To BT or not to BT?” 6 August 2010, 2:32 pm
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[POLL] Your Favorite Re-tweet Tactics 6 August 2010, 1:51 pm
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Our Top 10 Blog Posts of 2010 (So Far!) 27 July 2010, 10:09 am
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Online Video Advertising FAQ | ClickZ Rewind 16 July 2010, 3:05 pm
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More Twitter Advertising Opportunities | ClickZ Rewind 16 July 2010, 3:01 pm
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Are You Afraid to Pull Over and Ask Your Web Analytics for Directions? 14 July 2010, 3:04 pm
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Can Media Agencies and CPA Networks Play Nice? | ClickZ Rewind 9 July 2010, 9:41 am
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Shop.org Blog
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eHoliday 2010: Pre-Holiday Survey Launches 1 September 2010, 3:22 pm
“It’s the most wonderful time of the year…” OK, so perhaps I’m getting a little ahead of myself here, but having spent the last several months thinking about the holiday season ahead (much like you, I imagine), it’s good to officially launch the 2010 eHoliday Study with our partner, BIGresearch. I’m calling all retailers to participate in [...]... -
Shop.org Announces Charter Think Tank Members 31 August 2010, 12:28 pm
As soon as the August 13 application deadline for the Shop.org Think Tank expired, the Judging Committee (comprised of 5 volunteers from the Shop.org Board of Directors) set straight to work, poring over the many applications to identify the 12 candidates – 6 from retail and 6 from associate member companies – who would become [...]... -
Wanted: Your Questions on Cross Channel Retailing for Shop.org Summit 30 August 2010, 4:33 pm
It’s a topic that is on the forefront of every one of our agendas: mastering the art of cross-channel optimization. Whether you are a big box retailer or a specialty chain, we are all confronted with the same core issues of delivering seamless customer experiences across our channels of business. I’ll be tackling this topic [...]... -
Getting the Most out of Your Shop.org Summit 27 August 2010, 10:12 am
This year’s Shop.org summit is just around the corner. Judging from the impressive line-up of speakers and sessions, it promises to be packed with valuable insight and collaboration with your peers. Here are just a few tips to ensure you make the most out of your trip to Dallas September 27-29. 1. Plan It sounds [...]... -
Maximizing your Shop.org membership 26 August 2010, 4:11 pm
My name is Sara Greene and I had the pleasure of joining the Shop.org team as Director of Membership on June 7th of this year. Prior to this role, I was the Director of Membership Development for our parent company – NRF. In all, I’m getting ready to celebrate 5 years with our company (NRF [...]... -
Shop.org Board of Directors Voting Ends Friday 24 August 2010, 4:24 pm
We want to thank all of the Shop.org members who have already filled in their ballots to vote for the new Board of Directors members. We are electing 11 new Directors – 6 retail and 5 non-retail and this Friday Aug. 27 is the deadline to cast your votes. These new members will serve a [...]... -
Research: Online Back to School Shoppers Search Stores and the Internet for Deals 23 August 2010, 2:36 pm
With just two weeks to go before Labor Day, back to school shoppers are feeling the need to complete this annual ritual. As the media has noted, consumers may still have their hands tightly clamped on their wallets, but anyone who has been in a mall lately can confirm parents and children making the rounds. Our [...]... -
Please cast your vote soon! 20 August 2010, 3:08 pm
The Shop.org Board of Directors election runs through Friday, August 27. Speaking as a former board member, I can tell you that anyone who serves on the board works hard for the Shop.org community. The “by the member, for the member” spirit infuses every board meeting, and they do their best to get the needs [...]... -
Let’s Talk Retail Jobs 19 August 2010, 5:11 pm
Those of you that know me know my role at Shop.org is primarily related to content for our events and running our webinar program. However, one of my favorite new side projects is related to one of our member benefits, the Shop.org Job Board. The Shop.org Job Board is available to Shop.org members as a [...]... -
Question From Retail Member About Affiliate Networks 18 August 2010, 10:54 am
Hi One of our retail members (mid-large size cross-channel retailer) had a question they wanted to ask the community. They wanted to know about different options regarding affiliate networks in the UK — what are the options and what have been different experiences from retailers. If you can help out, you can either post a [...]...
Manage Smarter
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Online Voting for Incentive's Platinum Partners Awards Now Available 12 February 2010, 12:00 pm
Voting for Incentive's 18th annual Platinum Partners awards program has opened. This year, Incentive has simplified the evaluation process by having it exclusively online. ... -
Who's News in Sales and Marketing 12 February 2010, 12:00 pm
A weekly round-up of the latest promotions and executive appointments. ...
Think Customers: The 1to1 Blog
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Guest Blogger Naras Eechambadi: Making Customer Engagement Happen in Today's Multichannel World 6 September 2010, 7:35 am
This summer, our family vacationed in Italy and Austria. Travel, as am sure you will agree, is a very high-involvement experience -- exhilarating when things go well and pretty awful when things go wrong, particularly when you are traveling with family. In preparing for the trip, we relied on traditional guidebooks, as well as customer feedback from a variety of travel sites. In doing so, it struck me that the guidebook companies have diversified and leveraged multiple media types to truly enga... -
Connecting the Dots Between Social Media and Customer Service 3 September 2010, 12:34 pm
One sentiment I've heard repeatedly is that delivering customer service via social sites is hard to scale. Some companies are trying to overcome that challenge by using a customer service capability they already have: dynamic routing in the contact center. Today a call comes in to the contact center and in most cases it's routed to the next available agent based on the issue, the agent's skill level or type, customer value, etc. Many companies also use dynamic routing for email response and we... -
Guest Blogger Allen Bonde: Making the Move to Social Commerce 2 September 2010, 11:12 am
Social media marketing means many things to many people. And as social channels like Facebook and Twitter continue to transform the way people relate to the brands, retailers, and service providers they love (or love to hate), marketers need to look at what social media approaches deliver the biggest bang for the buck. Fans and followers have a value, and engaged happy fans may spread the word and even buy more or renew at a higher rate. But as marketers we also need to make sure our social prog... -
Marketers are Investing in Social Media to Build Loyalty 1 September 2010, 11:54 am
Recent research shows that organizations are leveraging social media to retain loyal customers.... -
Hoffman's Hot Seat: Tweet Your Way to Customer Relationship Strength 31 August 2010, 11:52 am
Consumers say a lot about companies and their brands in social media channels. CoTweet Co-Founder and CEO Jesse Engle shares his insights on steps that companies can take to leverage Twitter to forge tighter connections with customers.... -
What Does Customer Loyalty Really Mean, Anyway? 30 August 2010, 10:56 am
Customer loyalty is a term that gets bandied around among executives with customer-based responsibilities. For many, loyalty is synonymous with a points or rewards program. But as customer savvy evolves, companies need to rethink how they define and build customer loyalty.... -
Feedback or Noise? 27 August 2010, 11:56 am
"There is a massive amount of information bouncing around online," Richard Hanks emphasized during a recent conversation we had. Hanks, president of Mindshare Technologies, was referring specifically to the many comments, complaints, and opinions voiced through such social channels as blogs, online communities and social networks.... -
Guest Blogger Bruce Temkin: 8 Symptoms of Social Schizophrenia 25 August 2010, 11:27 pm
A few months ago I tweeted about one of my posts post called XFINITY Is (Unfortunately) More of the Same. Immediately afterwards, a nice woman from Comcast replied to my tweet and tried to change my opinion. This type of social media outreach is not unusual for Comcast, which has made a name for itself over the last few years with an active presence on Twitter. Comcast, however, continues to receive less-than-stellar (I'm being nice) feedback on its customer service. The company managed to co... -
Writing the Social Media Playbook 25 August 2010, 11:36 am
With the news this week that the direct marketing job market is worsening (indicative of the state of the overall industry), it's no wonder that companies are turning to new channels to engage with customers.... -
Budding FTC Restrictions Could Impact Online Behavioral Tracking 24 August 2010, 8:19 am
The Federal Trade Commission is planning to propose voluntary measures to curtail online privacy abuses that may also allow consumers to opt out of online behavioral tracking....
CRM Magazine Blog
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Introducing Brainshark Mobile 12 August 2010, 3:14 pm
I had the pleasure of speaking with Greg Flynn, senior vice president of products at Brainshark, and here are a few of the interesting things he had to say about his company and the new mobile product:... -
GUEST BLOG: Meritocracy Part 2 – Overcoming the Fear Factor 24 June 2010, 1:50 pm
As the CEO of LiveOps, I talk a lot about the opportunity of flexibility for both companies and workers. Flexibility has become a modern day value that everyone wants. But flexibility comes with a cost. The cost is accountability, which is necessary to gain the opportunity to work where you want, when you want, and how [...]... -
GUEST BLOG: Meritocracy Part 1 – World Cup Fever 23 June 2010, 1:15 pm
World Cup fever is here again and I’m more excited than ever — especially because this year I can catch the live games on my smartphone and laptop. The games are expected to get more online coverage than any major sporting event, and while fans across the planet are going ballistic monitoring matches, results, and [...]... -
FrontRange Solutions Releases GoldMine Upgrade 17 June 2010, 4:41 pm
GoldMine Premium Edition 9 will include real-time dashboard capabilities and full integration with Microsoft Outlook.... -
Hypatia May Gain Unlikely Exposure 24 May 2010, 1:16 pm
Leslie Ament, Vice President of Hypatia, is excited about the film release, and optimistic about what it might mean for her company's Web traffic.... -
Talking Customer Experience at Sage #Insights10 19 May 2010, 8:41 pm
Doug Meyer has a new role at Sage. The formerly titled “president of Sage’s Small Business Division” is now wearing the badge of “Chief Customer Officer.” The role of chief customer officer (CCO?) has been cropping up in organizations– perhaps due to renewed goals of retaining customers during tough economic times. For Meyer, who has [...]... -
GUEST-BLOG: The Announcement Sage Needed to Make at #Insights10 18 May 2010, 5:20 pm
By Denis Pombriant, founder and managing principal, Beagle Research Group At Sage Insights, Sage North America’s annual partner conference being held this week in Denver, the company announced its first cloud-based CRM product. This is a significant event for the company for a couple of reasons. First, until this point Sage did not have any cloud offerings. Second, [...]... -
Colin Powell and America’s Greatest Strength #SapphireNow 18 May 2010, 3:43 pm
[Colin Powell is] capable of being complex in a way that most public figures are afraid to be.... -
GUEST-BLOG: A Pair of Sage Predictions for #Insights10 17 May 2010, 6:38 pm
By Denis Pombriant, founder and managing principal, Beagle Research Group Sage Software North America convened its annual partner meeting, Insights, in Denver today. The meeting is Sage’s chance to speak directly with all of its partners and resellers about the business and its myriad product lines, to educate and to listen to their issues and concerns. It will also be the partners’ chance to receive recognition for sales performance in each of their markets. Sage has always had a distinct ... -
SAPPHIRE NOW 2010 17 May 2010, 3:57 pm
This morning Sir Richard Branson and Al Gore spoke at the SAPPHIRE NOW Conference in Orlando....
Practical eCommerce
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Volunteer for a Free Mobile-Optimized Ecommerce Site 6 September 2010, 8:07 pm
Practical eCommerce is looking for an ecommerce merchant to participate in our upcoming mobile-optimization series. In this feature, we will work with a web developer to optimize a live ecommerce site, step-by-step. We'll file installments here on how the process works and the hurdles to overcome. The series will serve as a case study for other merchants and provide insight into the mobile development process. We’ve teamed up an experienced mobile developer who specializes in optimizing webs... -
The PEC Review: Wildfire Interactive for Online Contests 6 September 2010, 4:09 pm
Contest marketing is an excellent way to engage customers, build brand, and get leads for newsletters and other promotions. And in the age of social media marketing, an online contest can garner thousands of entries. Unfortunately some popular social media sites, like Facebook, prohibit contests and sweepstakes in their terms and conditions. Specifically, Facebook says in the December 9, 2009 version of its promotion guidelines, which were the most recent at the time of writing, "you may not... -
Ecommerce News Around the Web for September 3, 2010 3 September 2010, 7:21 pm
"Ecommerce News Around the Web" is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants. Shrinking USPS Postage Labels Not Recommended - AuctionBytes Merchants who print their own postage labels can often save money on shipping costs. But what if the label is too big for the package? Can’t you just scale it down? This article says reducing USPS labels to fit smaller packages is bad because it can cause delivery problems. A Huge List of Web ... -
SEO: Unique Content Good for Search Engines, Good for Consumers 3 September 2010, 2:57 pm
Unique, valuable content is a critical part of a successful SEO strategy. That is especially the case for ecommerce sites that utilize non-unique stock product descriptions from the manufacturer’s database. But, I’m often asked if there’s a faster, cheaper, free way to generate content. No Shortcuts for Unique Content The short answer is "no." SEO can’t produce gold from straw. SEO performance is based on valuable content that attracts valuable links. Copying and pasting another site... -
Conversion Tip: Put Facebook 'Like' on Product Detail Pages 2 September 2010, 8:19 pm
Editor's Note: Charles Nicholls is an ecommerce conversion expert and the founder and chief technical officer of SeeWhy, a conversion and abandonment-recovery firm. The "Conversion Tip" below continues our series from Nicholls on his ideas to convert more ecommerce visitors to buyers. More than 100,000 sites had implemented the Facebook "Like" button within six weeks of its launch. With Like, Facebook is set to challenge Google. Like is rapidly becoming an index of content on the web, where the... -
Ten Great Ecommerce Ideas for September 2010 2 September 2010, 3:36 pm
Practical eCommerce asks industry insiders each month to share a great, innovative idea that could help an ecommerce company. Here’s what ten of them had to say for the September 2010 installment of "Ten Great Ecommerce Ideas." Correctly Evaluate Your Conversion Rate “The conversion rate is the ratio between the number of visitors who are likely to perform an action you desire and the ones that actually do. It's not related to the whole website traffic. Eliminate from your analysis those v... -
Social Media to Change Ecommerce? 1 September 2010, 11:21 pm
"Social commerce" is the merging of ecommerce with social media sites, such as Facebook. It could change the way consumers buy, and retailers sell. In an upcoming webinar entitled "500 Million People and Growing: The Facebook Conversation Turns to Commerce," we will help merchants understand the social commerce landscape and prepare them for what lies ahead. Attendees will learn: Why online merchants should consider selling within Facebook; Options for social commerce; Why social commerce i... -
Ask an Expert: Does the Magento Platform Create SEO Obstacles? 1 September 2010, 8:24 pm
"Ask an Expert" is an occasional feature where we ask ecommerce experts questions from online merchants. For this installment, Andrew Casey of 877MyJuicer.com asks about search engine optimization and the Magento platform. For the answer, we turn to our own senior contributing editor, Armando Roggio. He's a Magento expert and, in addition to his work for Practical eCommerce, he's also an ecommerce merchant, a seasoned Magento developer, and the site director for Ecommerce Developer, our compani... -
August 2010 Top Ten: Our Most Popular Posts 1 September 2010, 3:17 pm
Each month, we compile a list of the ten most popular articles we published at Practical eCommerce that month, based on the number of page views. Here are our ten most popular articles for August 2010. Top 10 Converting Websites: The Similarities and Differences We compared ten top-converting websites to determine what they have in common, and how they differ. When the ten examples are held up against each other and against Amazon some clear patterns begin to emerge. Facebook Fan Page Change... -
Four Apps to Create Facebook 'Welcome' Pages 31 August 2010, 9:36 pm
Thousands of ecommerce businesses have Facebook Fan pages. But making those pages stand out from competitors' pages is a challenge. One of the ways to distinguish yours is through the use of a custom landing page, also known as a Welcome tab. In the past, to create a landing page you would need to know Facebook markup language, HTML, and staticFBML. Now, there are several apps that make page creation easier to do. In this article, we review four of them. TabSite TabSite uses a simple visual...
HR Daily Advisor
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Focus on Ten Mistakes, Eliminate 90% of Problems 6 September 2010, 3:00 am
Sometimes it seems that there are one thousand ways to go wrong managing people, but attorney Peter Janus suggests that 10 critical errors cause most of the problems.... -
Nine Ways NOT to Hire the Brightest and the Best 6 September 2010, 3:00 am
Hiring is such a critical role for managers and supervisors, yet many of them take a casual or mistaken (read legally dangerous) view of the job. In today's Advisor, we share a few of the worst interview approaches we've come across.... -
Tuition Assistance: Is Your Plan Average, Better, or Worse? 3 September 2010, 3:00 am
Tuition assistance should be easy enough to structure and offer, but it's not. We found a number of tricky questions that companies must answer before offering it. So for today's survey, we decided to find out just what companies are offering and how they are structuring their plan. (And we'll give you the survey results, right here, in a few weeks.)... -
What You Must Do to Prevent Retaliation Lawsuits 2 September 2010, 3:00 am
In yesterday's Advisor, we featured attorney Michael Faillace's suggestions for avoiding the first prong of retaliation charges. Today, the second and third prongs, and an introduction to an extraordinary 10-minute-at-a-time training program.... -
The 10 Steps to a Bulletproof Investigation 2 September 2010, 3:00 am
In yesterday's Advisor, we offered attorney Jennifer Brown Shaw's suggestions for—and warnings about—internal investigations. Today, Shaw's 10 steps required for a good investigation, and an introduction to a unique checklist-based audit program.... -
National Payroll Week 1 September 2010, 3:00 am
National Payroll Week celebrates the hard work by America's 156 million wage earners and the payroll professionals who pay them.... -
Internal Investigations: Don't Make a Legal Determination 1 September 2010, 3:00 am
Often HR managers are involved in internal investigations, and one of the most common mistakes is to wind up the final report with a legal determination. "Don't do that," says attorney Jennifer Brown Shaw. "Just find out and report what happened."... -
Escaping the ‘Incredible Pain’ of Retaliation 1 September 2010, 3:00 am
Retaliation cases are an “incredible pain,” says Michael Faillace. “They are the 21st century weapon for plaintiffs’ lawyers who have no case.”... -
Penalties for Employers Who Ignore New Health Care Requirements 31 August 2010, 3:00 am
In yesterday's Advisor, We covered Michael Aitken's suggestions for the employee side of the Patient Protection and Affordable Care Act (PPACA). Today, employer responsibilities under the act, plus an introduction to a unique product aimed specifically at the smaller HR department.... -
Which of Your Employees Is About to Pull a "Steven Slater"? 27 August 2010, 3:00 am
Steven Slater is the Jet Blue employee who "lost it," deployed the emergency chute, grabbed two beers, and split. How many of your employees are about to do the same? Have your employees take our National Employee Attitude Survey. No cost to participate....