Direct|Socialize Overview
Direct|Socialize enables companies to set up their own branded social community, which we call customer-centric communities. In these communities, customers interact directly with the company for product and service information, make suggestions, and respond to company lead polls and surveys. In addition customers interact directly with each other to get product reviews and share experiences. Plus members can invite their friends and family to join. By creating a culture of community, companies can build stronger relationships, develop brand advocates, acquire more customers and maximize the lifetime value of these customers.

In addition, customer-centric communities aggregate all of a company's social content in a single location, so community members can view what the company is doing, in real time, on Facebook, Twitter, YouTube, LinkedIn, Flickr, and other networks, as well as view and participate in the company’s blog, without having to log in at multiple site locations.

Our community platform includes powerful analytics and reporting. Because the platform is integrated with our overall Direct|Connect 4.0 platform, we're able to show companies what community members are purchasing, average order size, site activity, etc—and compare this to non-member—so companies can get a full picture of the value of their community.

Key Functionalities

• Message boards
• Public or private expert groups and panels
• Feedback loops
• Internal messaging for community-specific campaigns
• Automated community cascades and messages
• APIs to pull in content from other social networks
• Simple friend invitation process
• Single cross network sign-up
• Desktop notification component
• Inbound and outbound content distribution
• Advanced tracking to user segmentation and ROI Results

Results

• 15% of members are new to the company's database
• Members spend as much as two times non-subscribers
• Members average order is much as 20% higher then non-members
• Members remain active in the database up to 25% longer then non-members
• Social content reach is extended by as much as 50% across multiple channels

If you're interested in learning how we can help you build a branded online community for your best customers with a solid value proposition and content strategy to help achieve your goals, contact us to schedule a demo today!