Direct|Interact Overview
The Direct|Interact module enables companies to automatically identify their opt-in email subscribers when they visit the company website, and send them reengagement emails shortly after they leave the site. These emails contain content and offers based on specific pages subscribers visited on the website. This goes way beyond shopping cart abandon tools because up to 95% of subscribers visiting the site never get to the shopping cart.

Website reengagement emails typically resemble postcards and are designed to be reminders of current campaigns and offers. They are one of the best ways to optimize the performance of your companies' campaigns and offers by giving people more information to help them take the next step and make a decision to buy your products or services.

Key Functionalities

• Subscriber page view identification
• Email campaigns tied to specific website pages
• Shopping cart abandon
• Specific content pages
• Email cascades ties to specific website pages
• Prioritized deployments
• Frequency controls
• Website page segmentation
• True activity based campaigns

Results

• Decreased percentage of complaints
• Decreased percentage of unsubscribes
• Consistent open rates of over 50% across all categories
• Consistent click rates of over 15% across all categories
• Sales are 6-10 times higher than standard email campaigns
• 25% boost in form conversions
• 10% - 15% boost to ongoing campaigns and offers

To learn more about website reengagement campaigns and how we can help you create and manage them with our Direct|Interact module, contact us to schedule a demo.