Direct|Engage Overview
Email marketing is still one of the best ways to engage your audience and build relationships with them that translate into sales. Our platform offers best-in-class campaign management, list segmentation, deliverability monitoring and the best customer support in the industry. The ability to integrate an email strategy with acquisition, website reengagement and social marketing creates cost and ease of use advantages for our clients.

Key Functionalities

• List hosting, management, and segmentation
• Campaign hosting and management
• Integrated Return Path deliverability tools
• Auto-responders and cascades to automate email series
• One click integration to enable subscribers to share campaigns on social media websites
• APIs
• True random A/B testing
• Dynamic list segmentation
• In-depth reporting to activity and ROI

Results
Clients using the Direct|Engage module fall into the following categories: E-Commerce, Catalog, Online Publishing, and Not-For-Profit. The great majority of our clients target consumers. In the important category of confirmed, audited, inbox delivery our clients' results significantly exceed industry and market averages.

Clients using new subscriber cascades see response rates of 6x – 10x that of their standard campaigns. In addition, conversions of prospects to customers increases as much as 25% when these prospects are sent new subscriber cascades.

Our clients also report that dynamic segmentation, embedded forwarding, and activity-based resend campaigns significantly increase their results, as measured against their unique metrics. These solutions are so easy to use that they have become significant additions to their overall email marketing strategy.

More than 50% of the clients using Direct|Engage also use at least one additional module on the Direct|Connect 4.0 platform; the full power of the platform lies in integration.

Schedule a demo or contact us today to learn more about how we can help you get the most out of your email marketing programs.