Acquisition
Our audited and certified acquisition programs help companies acquire targeted prospects online while significantly reducing the risk of damaging your brand's reputation. Our solutions include Direct|Acquire, search engine marketing and media services.

Direct|Acquire Overview
Many companies focus their new customer acquisition strategy on online lead generation. These high volume Internet-based programs frequently deliver low response rates, and often damage a company’s online reputation because the lead sources being used are unreliable or underperform.

Direct|Acquire combats these challenges for marketers by utilizing technology to certify lead and lead source quality, while automatically stopping poor leads from being used, before they cause reputation problems. In addition, companies using Direct|Acquire save money because they pay for only certified leads.

Key Functionalities

• APIs that import leads designated by source, medium, and name
• Initial lead cleansing, eliminating non-conforming email addresses
• Auto-responders for leads passing initial thresholds
• Conversion cascade that include auto-responder plus at least two more campaigns
• List cleansing for bounces, unsubscribes, and complaints during conversion cascade
• Detailed reporting to the source, medium, and name level
• Automated control panel that stops mailing immediately if thresholds are exceeded
• Certification for all leads and lead sources meeting thresholds

Reporting and Results
Companies using Direct|Acquire to verify lead accuracy and certify leads and lead sources, as well as to deploy their welcome campaigns, typically reduce costs by as much as 18% while increasing conversions 25% or more.

• Campaigns with high complaint rates are eliminated
• Campaigns with low conversion rates are eliminated
• Campaign inbox deliverability improves > 10%

Actual results include a year-long, ongoing Direct|Acquire program with a national insurance company that has increased same lead conversions by 22%. Prospects, instead of being given a single opportunity to convert, are given four opportunities, each providing one or more unique benefits of the policy being offered. In addition, the total monthly cost for this program is offset by the savings created from eliminating the purchase of low performing leads.

To top it all off, within two months of the launch of the program, acquisition complaint rates were decreased by >75%, and the company ceased to encounter any ISP and/or reputation based blockages.

Whether you're currently doing acquisition campaigns to find new prospects or if you're interested in getting started while saving money and protecting your brand, contact us today to learn more about Direct|Acquire.

Search Engine Marketing Overview
Search engine marketing (SEM) is a key component of your online acquisition strategy. Prospects must find you before they can become your customers. And it's not just about getting found. We help you get found by people who will become your customers.

Our team has years of experience managing SEO and PPC campaigns for clients in a variety of industries. We offer full management of your SEM programs to help you achieve your goals and maximize your ROI.

Key Expertise

• Keyword research and strategy
• PPC and SEO
• Web presence optimization (on-site and off-site)
• Design recommendations and tweaks
• Full campaign management
• Robust reporting
• Big and small client experience

Results
One online retailer approached us to help increase sales with Search Engine Marketing while maintaining a return on Ad Spend (ROAS) that met their profitability goals. After a vigorous research process, we settled strategy involved leveraging the value of high organic rankings to reduce the effective cost per click for a given keyword.

After launching and monitoring a paid search campaign, we developed an SEO strategy to meet the client’s goals. We embarked upon an extensive keyword discovery process that involved interviews with the client, competitor analysis and data from paid search campaigns. This process resulted in the identification of 50 keywords, separated into three tiers (based on keyword values) and a focus on both on-page and off-page optimization.

By month 6, we began to see impressive increases in rankings for our top 3 (first tier) target keywords as shown below.

Keyword	May Ranking (Google)	September Ranking (Google)
Keyword 1	N/A	18
Keyword 2	87	4
Keyword 3	66	5